MULTICYCLE

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MULTICYCLE

LIFESTYLE FOTOGRAFIE

FIETSEN | LIFE STYLE | PRODUCT | ELECTRIC

Multicycle werd in 1977 opgericht in de Achterhoek. In die tijd groeide de vraag naar recreatieve fietsen, maar de gebruiksvriendelijkheid liet vaak nog te wensen over. Multicycle speelde hierop in met handgemaakte fietsen die comfort en kwaliteit boden. Vanaf de eerste dag zorgde de passie van de vakmensen bij Multicycle voor vernieuwing.

Een doorbraak was het versnellingssysteem met vrijloop in de crank, dat schakelen veel eenvoudiger maakte dan met een conventionele derailleur. Ook met andere innovaties trok Multicycle vaak de aandacht, zoals hydraulische remmen en de eerste accuverlichting.

Opdrachtgever | Multicycle

Art Director | Erik Vink

Fotograaf | Goffe Struiksma | Photography and Images

Locatie | Hamerveldseweg 131 | Leusden | P-I Studio Diemen