HEMA OOKWORST

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HEMA OOKWORST

FOOD FOTOGRAFIE

HEMA | FOOD | VEGA

De toevalstreffer uit 1938 die het boegbeeld werd van de Hema is er nu ook in een vegetarische uitvoering. De winkelketen introduceert de OokWorst, de vleesloze variant op zijn iconische rookworst. Met de OokWorst wil de Hema een lekker alternatief bieden aan Nederlanders die geen of minder vlees willen eten. Wat de rookworst tot een icoon maakt, is de unieke smaak. Dat was de grote uitdaging en een waardig vegetarisch alternatief ontwikkelen heeft dan ook meer dan een jaar geduurd’, zeggen Demi Tammer en Lisanne Rahusen, productmanagers vleeswaren & rookworst bij de Hema. ‘Uiteindelijk moet de OokWorst gewoon lekker zijn.’

Opdrachtgever | HEMA

PR & Storytelling Agency | Glasnost

Fotograaf | Goffe Struiksma | Photography and Images

Locatie | P-I Studio Diemen